Job Summary:
The Social Media Lead will develop, manage, and deploy social media marketing and advertising strategies. He/She is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages customers, with the ultimate goal of turning fans into customers.
- Responsibilities:
Manage social media marketing campaigns and day-to-day activities including:
- Develop relevant content topics to reach the company’s target customers.
- Create, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Design, create and manage promotions and Social ad campaigns.
- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
- Analyze key metrics and adjust strategy as needed.
- Compile reports for management showing results (ROI).
- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Job Details
| Date Posted: | 2017-02-22 |
| Job Role: | Marketing and PR |
| Company Industry: | Information Technology; Computer/Software; Business Support |
Preferred Candidate
| Career Level: | Mid Career |
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