- Strategy Implementation: Participates in brand plan development with the regional brand team, Assists in evaluating the SWOT analysis relative to the annual Marketing strategy, provides market input and updates through market research, competitor analysis and customer review, Develops local tactical plan that is aligned with the regional Brand plan which includes local developed initiatives /activities to support the business and grow market share, Ensures that local brand plan resonates with local customers and complies with local regulations, Proposes yearly budget to the regional team, by performing activity based costing, Participates in sales forecasting for short term (1year) and long term (5 year), setting sales targets and timelines based on market analysis, assumptions for market growth, business opportunities, new hires, new products, product expenses (direct promotional costs, product samples), subject to the Marketing Department and general business strategy, Assists in communicating brand plans with key stakeholders in the Marketing and Sales departments, ensures their understanding and seeks their buy in, Proposes initiatives and recommendations for both short-term and long-term brand plan for existing and new products which includes sales targets, budgetary requirements and timelines, Contributes in formulating budgets for the brand plan and brand team
- Key Relationship Management: To manage relationships with key customers, internal (Sales, Marketing and Medical) and external audiences (local health authorities, ministries of health, advertising agencies, market research agencies, doctors, etc.), To assist in the selection process of Key Opinion Leaders and on-going KOL development including education, planning and management activities, To evaluate market intelligence from external customers on BI product performance and identifies threats and new opportunities, To conduct formal training of Medical Representatives (if required) and other key stakeholders
- Brand Plan Implementation: Responsible for the tactical implementation of the brand plan and oversees that the Sales teams for the assigned brand are aware of their roles and responsibilities within the plan, Ensures launch readiness for new products by establishing timely local launch plans Monitors the performance of the brand plan in respective country according to defined rules (milestones, timelines and budgets / expenses), Recommends modifications to the brand plan or reallocation of resources as necessary, Undertakes informal & formal reporting of the brand plan & participates in brand team meetings, Marketing department meetings, commercial review meetings and cycle meetings, Ensures that all necessary approvals for activities are achieved (internal and external), Performs Product induction trainings and support Regional manager during sales conferences and lead local cycle meetings in communicating Brand strategy and planned activities, To measure product performance, market share and the ROI relative to the brand plan, To share the approved local brand plans and ensure prompt implementation of the same in coordination with the Sales team
Job Details
| Date Posted: | 2016-01-25 |
| Job Location: | Egypt |
| Job Role: | Marketing/PR |
| Company Industry: | Pharmaceutical |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree |
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