Objectives, tasks and responsibilities
The job’s objective is to Support RCREEE setting, designing and implementing its communication strategy and products.
Communications Strategy and Plan:
- Contributes to drafting and implementing the communications annual plan and strategy.
- Contributes to designing and managing targeted offline and online marketing campaigns to promote RCREEE initiatives, projects, training courses, publications and vacancies.
Marketing Materials and Brand Image:
- Contributes to developing and maintaining a consistent brand image, contents, key messages and communication strategies across different channels.
- Drafts marketing and communications collateral materials for the organization, organization's main projects and products including online contents, press releases, reports, and brochures.
Media Coverage and Relations
- Handles media relations, including drafting press releases, coordinating interviews and responding to journalists’ inquiries and media requests.
- Increases media coverage of RCREEE events and RCREEE presence in the media through different techniques and following up with journalists.
- Maintains RCREEE database of journalists and media outlets covering all media especially the specialized media.
- Produces monthly media coverage reports and quarterly evaluation
- Stakeholders Database and CRM
- Manages and updates RCREEE CRM system, ensuring that contact information is updated, segmented, and correct based.
- Expands stakeholders database through different techniques based on communications strategy and stakeholders mapping
Digital Media and email Marketing Tools
- Develops and improve email marketing tools and newsletters for higher open and click rates on searching for news, blogs, publications about RCREEE member states and interesting events.
- Manages and maintains online presence through websites, directories, links popularity in terms of strategy, contents, and promotion
- Manages and maintains RCREEE social media channels and design strategies and campaigns for increase RCREEE outreach through these channels
- Promotes and increase download rate of RCREEE publications through different techniques
- Promote and circulate announcements for RCREEE vacancies and internship opportunities to increase applicants.
- Manages and executes customer satisfaction and impact evaluation surveys
Answers customers inquiries on the media email
Public Relations and Outreach Activities:
- Contributes to outreach events value chain, laying out event plans, action items, and follow through all steps of execution.
- Maintains and increases RCREEE public relations activities.
Updating Websites
- Manages and updates organization related websites with new initiatives, publications, stories, events and media coverage
- Maintains analytics system and report and recommends strategies to improve its performance
Project Support
- Support technical project publications and briefs through reviewing/translation of content and maintaining and ensuring the quality of outputs.
- Develop project specific marketing campaigns according to each project plan
- Supports RCREEE projects and performs other relevant tasks as required.
Job Details
| Date Posted: | 2016-02-29 |
| Job Location: | Cairo, Egypt |
| Job Role: | Marketing/PR |
| Company Industry: | Energy |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree |
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