Scope
He or She will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media Expert is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership. This position is full time salaried with benefits, including attendance at Social Media, blogging and industry-specific conferences & events.
Responsibilities
The following seven Social Media marketing components are the roadmap to success and are the responsibilities of the Social Media Consultant. You must master them to execute Social campaigns effectively:
1. Clear Objectives
Set realistic goals. It isn’t enough to say you “see” results, they must tie back to your objectives. You’ll never know Social Media ROI without first setting objectives. For example, at Kruse Control, we use five objectives for Facebook marketing:
1. Growth of Likes
2. Reach
3. Engagement
4. Leads
5. Online Business Development
2. Great Design
Visual content has a lasting effect on us humans. Whether it’s your status updates, your landing pages or your Facebook ads, what the audience sees is what they’ll remember. Make sure it’s consistent, compelling and gets your point across.
3. Solid Content Strategy
What you post on our Social channels is the foundation for all your other Social Media marketing. The Social Media Expert must perform a “Brand Discovery”, which outlines what it is about your business that makes it unique. This includes your core values and beliefs, and the reasons people want to deal with YOU-Rawaj. The answers should be in-depth and detailed.
The second part of your “Brand Discovery” describes your ideal customers. What are their interests, what problems can you solve, where do they spend their time, and how can you help them? Quality information that’s relevant to your ideal customers attracts them and sets your Social marketing up for the next steps.
4. Promotion Strategy
You need to continually grow your fan base. Social advertising is a very valuable tool to get your message heard. However, Social ads don’t look like the ads you’re used to seeing. They differ in content, placement and targeting. The best way to grow your Facebook page is to utilize Facebook Ads. A small budget with carefully selected photos and ad copy (with a clear call-to-action) will increase likes and foster engagement.
5. Engagement Strategy
Our Social Media Expert should listen, respond, ask questions and engage with our audience. There should be careful consideration on how he/she responds to organic (non-paid) leads. People will ask questions and the Social Media Expert should have knowledge and/or experience of the service process to respond correctly. If a lead asks a question, answer it and follow it with a question back to them.
6. Conversion Strategy
With growth and engagement strategies in place, the Social Media Expert's job is to convert fans/followers into customers. The more advanced form of Facebook marketing utilizes Facebook ads and optimized landing pages to capture leads and convert them into sales. I’ve found most dealerships and other businesses need advice and support with conversion strategy. Find the right person to advise you so you get where you want to go faster, more cost-effectively and achieve the best results. Our industry is unique because we are providing service packages not consumed products, so the targeted customers are (Employees & Employers)
7. Measure & Analyze to establish ROI
Measure results on a weekly basis. As mentioned earlier, your results must tie back to your objectives. Factor in your time, effort and budget to determine if your efforts succeeded.
Job Details
| Date Posted: | 2016-12-28 |
| Job Location: | Cairo, Egypt |
| Job Role: | Marketing and PR |
| Company Industry: | Human Resources |
| Monthly Salary: | US $500 |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | Egypt |
| Degree: | Bachelor's degree |
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