• Connect to the target Audience, using digital & social platforms to improve the online experience of the customers and strengthen the brand awareness
• Plan, execute and monitor all campaigns across all platforms of digital marketing (SEO, PPC, Adwords, Analytics, Website maintenance)
• Design, build and maintain the social media presence for SunEgypt.com & Sharmdirect.com
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Interface between technical team and management Requirement based SEO strategies
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends), Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns, Working knowledge of HTML, CSS, and JavaScript development and constraints
• Be abreast with the latest trends and best practices in online marketing and measurement
• To be discussed
• Communicate with other department professionals: Line Manager and E-commerce team
• Communicate with the vendors / external parties / agencies
• 2+ years of experience in Digital Marketing field in a retail environment
Job Details
| Date Posted: | 2016-06-20 |
| Job Location: | Sharm el Sheikh, Egypt |
| Job Role: | Marketing/PR |
| Company Industry: | Hospitality/Tourism/Travel |
Preferred Candidate
| Career Level: | Mid Career |
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